Department: Hospitality and Tourism Management

Home > College of Business & Economics > Hospitality and Tourism Management
  • 12 Aug
  • 2025

Dr. Sukarn Sharma

  1. Personal Information
  • Full name: Sukarn Sharma
  • Title: Dr.
  • Nationality: Indian
  • Academic Rank: Associate Professor
  • Department: Hotel and Tourism Management
  • College: Business and Economics
  • Website (if any)
  1. Professional experiences:
  • Worked with the Department of Tourism and Civil Aviation, Himachal Pradesh, from 2003 to 2009
  1. Leadership experience:
  1. Publications written properly (may be in APA citation style):
  • Sharma S. and Chowdhary N. (2012) “Leveraging Tourism: The Business of Timeshare”, South Asian Journal for Tourism & Heritage (Intl.) Vol. 5, No. 1, pp. 111-128
  • Sharma S. and Chowdhary N (2012) “A SWOT analysis of Timeshare Companies: India”, RBS Business Review Vol 1, No. 1 pp. 25-37
  • Sharma S., Chowdhary , Kaur J., Pandey D. (2012) “Should HPTDC restart its Timeshare scheme?” IMT Case Journal (IMTCJ) Vol. 3, No. 1, pp. 36-56
  • Sharma S. “Challenges and Opportunities of Timeshare in India (2013)”, International Journal of Hospitality and Tourism, (Intl.) Vol 3, No.1, pp.39-47
  • Chauhan S., Sharma S., Alene Y (2013) “Bridging the gap between producers and consumers of Himachali fruit wines”, ATNA Journal of Tourism Studies, (Intl.) Vol. 8 No. 9, pp. 33-42
  • Sharma S. and Chopra N. (2013) “Selection of eating joints: A tourist’s perspective” RBS Business Review Vol 2 No. 1, pp. 01-10
  • Sewnet Tesfaye, Sharma S., Sileshi Girma (2015): “An assessment of customer satisfaction with first-level hotels in Gondar: International outlook” JOHAR – Journal of Hospitality Application & Research, (Intl.) 10 Issue 2 pp. 01-14
  • Wudi A., Sharma S. (2018) “Determinants of Tourist Length of Stay in Debre Markos” A Journal of Hospitality – ATITHYA Vol. 4, Issue 2, pp. 18-22
  • Sharma S., Abebe L., Kelkay S., (2018) “Attractiveness of Gambella as a Tourist Destination: An Importance–Performance Analysis” KIMI Hospitality Research Journal 3, Issue 1, pp. 07-12
  • Kelkay S., Abunie Y., Sharma S. (2019) “Challenges of Sustainable Tourism Development in Jimma, Buno Bedele and Nekemte Town, Oromia Region, Ethiopia”  Journal of Environmental and Tourism Analyses, Vol. 7, Issue 1, pp. 15-26
  • Kelkay S., Teressa D., Wubie W., Sharma S. (2020) “Influences of Marketing Mix Elements on Ecotourism Clientele – Jimma Zone, Southwest Ethiopia”, Journal of Indonesian Tourism and Development studies, Vol. 8, No 3, pp. 190-198
  • Sharma, S. (2023). Towards Sustainable Solutions: Examining the Online Food Delivery Services Market in Chandigarh from a Customer Perspective. Journal of Law and Sustainable Development, 11(2), e705. https://doi.org/10.55908/sdgs.v11i2.705
  • Sharma, S. (2023). Unravelling the customer experience puzzle: Factors affecting satisfaction in three-star hotels. Corporate Governance and Organizational Behavior Review, 7(4), 30–40. https://doi.org/10.22495/cgobrv7i4p3
  • Sharma, S. (2024). Navigating the Roads of Corporate Strategy: An In-Depth Analysis of the Mobile Taxi Industry from the Customer’s Lens. Corporate & Business Strategy Review, 5(1), 99–107 https://doi.org/10.22495/cbsrv5i1art10
  • Kibru D. Biniyam A. Sharma S. (2025) Boosting Employee Job Satisfaction through Internal Marketing: A Study of Star Category Hotels in Jimma, European Journal of Tourism, Hospitality and Recreation (Accepted)
  • Enyew A., Kibru D., Asmare A., Abraham S., Sharma S. (2025)  The Moderating Effect of Organisational Culture on Accounting Information Systems and Organisational Performance Evidence from three and four Star Hotels in Ethiopia, International Journal of Management Studies (under review)
  • Kibru D., Sharma S. (2025) Unpacking the Influence of Organisational Culture on Employee Performance: Insights from Star-Rated Hotels in Jimma City, African Journal of Business and Research, (under review)
  • Kibru D. Tesfaye M., Sharma S. (2025) Evaluating the Role of Performance Management Practices in Driving Employee Performance in Addis Ababa’s Four-Star Hotels, Journal of Tourism, Sustainability and Well-being (under review)
  • Fikadu T., Kibru D., Biniyam A., Sharma S. (2025) The Impacts of E-Marketing on The Hotel Performance: The Case of Star-Rated Hotels in Addis Ababa City, Management-Journal of Contemporary Management Issues (Accepted)
  1. Research Interest:
  • Tourism Marketing, Sustainable Tourism, Ecotourism
  1. Ongoing research:

Factors affecting the organizational commitment: the case of selected four-star hotels in Addis Ababa

  1. Training and workshop participation and other performance certificates:

International Conferences/Seminars

  • 2011. Sharma S. and Chowdhary N. Paper presented. “Timeshare Scenario in India: A case study of Public Sector versus Private Sector” at Managing Change for Sustainable Development in The SAARC Region International Conference held on May 16-18, at Nepal Administrative Staff College, Kathmandu, Nepal.
  • 2012. Sharma P., Chauhan S. and Sharma S. Paper presented.“Eco Tourism and its Development in Tribal Regions of Himachal Pradesh” International Seminar on Tribal Development held on June 1-2, at Pacific Institute of Tribal Development, Udaipur, India.
  • 2012. Sharma S. and Chowdhary N. Paper accepted.“Timeshare: A Consumer Behaviour Approach” at 2nd International Conference on Contemporary Issues in Business Management held on July 4-6, at Pearl Continental/UCP Lahore, Pakistan.
  • 2013. Sharma P. and Sharma S. Paper presented “Customer Satisfaction: A Case Study of Selected Hotel Organisations of Himachal Pradesh”, International Conference on Challenges for Industrial Survival & Growth in Indian & Global Perspective held on February 22-23, 2013 at Pacific Institute of Business Studies, Udaipur, India

 National Conferences/Seminars

  • 2012. Participated in the Faculty Development Programme of two weeks, “SDP – Life Long Learning” under the aegis of AICTE at Rayat-Bahra Institute of Hotel Management, Mohali (Punjab), India from 14th to 26th May.
  • 2016. Bathla G., Sharma P., Puri C. and Sharma S. Paper presented “Role of Educational Institutes for promotion and development of tourism and hospitality industry” at 6th HOSTCON National conference on “Tourism for All: Augmenting curricular aspects of Tourism and Hospitality Education” held on 27th to 28th Feb at University Institute of Hotel and Tourism Management, Punjab University, Chandigarh, India.
  1. Contact Details
  • Email: sukarnsharma@gmail.com
  • +251946681210
  • Fax: __________________________
  • O.P. 378
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  • 12 Aug
  • 2025

Mrs. Sofya Tsegaye Yibrie

  1. Personal Information
  • Full name: Sofya Tsegaye Yibrie
  • Title:
  • Nationality: Ethiopian
  • Academic Rank: Lecturer
  • Department: Tourism and Hotel Management
  • College: Business and Economics
  • Professional experiences:
  • Lecture/ teaching
  • Research
  • Student research advisor
  • Tour organizing and leading
  1. Leadership experience:
  • Field/ trip leading
  1. Publications written properly (may be as APA citation style):
  2. Research Interest:
  • Halal Tourism
  • Sustainable tourism
  1. On-going researches:
  • Sustainable Tourism Development: Strategies for local Economic Diversification in South West Ethiopia, Focusing on Cultural and Natural Resources and Emerging Tourism Issues.
  1. Training and workshop participation and other performance certificates:
  • Understanding and Analyzing Conflict ; Managing Conflict ; Youth in Peace Building and Peace in Action , Peace Education delivered by Jimma University in partnership with British council and European Union.
  • Masters class Foundations for Excellence in Teaching Online: Arizona state and Jimma University.
  • Certificate of participation for research paper presentation at the 3rd BRICS RI Research Conference hosted 25-27 September 2024 in Beijing China.
  •  Higher Diploma Program (HDP)
  • Competency Based Teaching , Learning and Assessment conducted by Jimma university
  • Empowered as an expert to support women in Gender Based violence (GBV) and mental health, healing from post-conflict trauma under Empower her campaign organized by positive peace Ethiopia civic society (PPE).
  • Compulsory Intensive Course ; Program for Developing Human Resource to Contribute to SDGs by Merging African Potential and Japanese Scientific Technology organized by Utsunomiy University –Africa Inter university Exchange Project
  • Design and analyze qualitative research methods organized by Addis Ababa University College of Developmental Studies.
  • Mindset and life skill organized as part of the bridges program an initiative supported by MasterCard Foundation and implemented by first consult in partnership with Goodayon and facilitated by Kilimanjaro Education, Training and Innovation Hub.
  1. Contact Detail
  • Email:sofyatsegaye952@gmail.com/tsegaye.sofya@ju.edu.et
  • +251951064302
  • Fax: —
  • BO.P. 378
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  • 12 Aug
  • 2025

Mr. Girma Daba

  1. Personal Information
  • Full name: Girma Daba
  • Title: Lecturer
  • Nationality: Ethiopian
  • Academic Rank: Lecturer
  • Department: Tourism and Hotel Management
  • College: Business and Economics
  • Website (if any)
  1. Professional experiences:
  • Teaching, project and community service
  1. Leadership experience:
  • No leadership experience
  1. Publications written properly (may be in APA citation style):
  • [Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 11 [Issue:] 2 [Year:] 2020 [Pages:] 121-137
  1. Research Interest:
  • Sustainable tourism development
  • Community-based ecotourism development
  • Destination development and management
  • Customer service in the hospitality industry
  • Tourism marketing
  1. Ongoing research:
  • Public Policy Framework for Enhancing Technology Spillovers in Ethiopian Tourism: Pathway toward Sustainable Economic Development.
  1. Training and workshop participation and other performance certificates:
  • Nothing
  1. Contact Details
  • Email:girmadaba449@gmail.com
  • 0956038306
  • Fax:
  • O.P. 378
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  • 12 Aug
  • 2025

Mr. Fetene Tilahun

  1. Personal Information
  • Full name: Fetene Tilahun
  • Title: Mr.
  • Nationality: Ethiopian.
  • Academic Rank: Lecturer
  • Department: Tourism and Hotel Management.
  • College: Business and Economics.
  • Website (if any): Apprendre le fraançais avec monsieur fetene https://t.me/Francais_avec_moi.
  1. Professional experiences:
  • I have ten years of teaching experience in the French language in different private and international schools in Addis Ababa. Augustv2013- may 2015
  • Teacher at Macmillan Academy. October 2015- June 2016.
  • Teacher at One Planet International School. September 2016-octobre 2018
  • Teacher at Fountain of Knowledge School October 2018-August 2019
  • Teacher at Addis International Academy August 2019-present
  • Course instructor at Jimma University, and teacher at Alliance Ethio-français.
  1. Leadership experience:
  • I don’t have any Leadership experience.
  1. Research Interest:
  • I am interested in doing research
  1. Training and Certificates
  • Training entitled «Advanced French Language proficiency Diploma: DELF B2 International Centre of Pedagogical Studies.
  • Training entitled «Formation á la ingénierie pédagogique du français du tourisme et de l’hôtellerie », Organized by University of Réunion, Ethiopia.
  • Training entitled «Adopter des principes pour conduire une démarché qualité dans le domaine de l’enseignement», organized by University of Réunion, Ethiopia.
  • Training entitled «Adopter des principes pour encadrer une équipe pédagogie», organized by the University of Réunion,
  • Training entitled «Adopter des principes du CECRL pour évaluer », organized by University of Réunion, Ethiopia.
  • Training entitled «Identifier les ressources actualiser un cours de FLE», Organized by the University of Réunion, Ethiopia.
  • Training entitled «Adopter Les principes du CECRL pour enseigner», organized by University of Réunion, Ethiopia.
  1. Contact Details
  • Email: fetenetilahunn@gmail.com
  • Tel: 09-55-92-68-27.
  • Fax No: +251 47 111 70 93
  • O. Box: 378
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  • 12 Aug
  • 2025

Mr. Afework Bekele Tsegaye

  1. Personal Information
  • Full name: Afework Bekele Tsegaye
  • Title: Mr.
  • Nationality: Ethiopian
  • Academic Rank: Assistant Lecturer
  • Department: Tourism and Hotel Management
  • College: Business and Economics
  1. Publications written properly (may be in APA citation style):
  2. Research Interest:
  • Tourism Marketing, Sustainable Tourism
  1. Ongoing research:
  • Exploring Determinants of Tourists’ Choice of Ecotourism Destinations and Barriers, and Opportunities in Promoting Ecotourism in Southwestern Ethiopia
  1. Training and workshop participation and other performance certificates:
  • Master’s class Foundations for Excellence in Teaching Online: Arizona State and Jimma University.
  • Higher Diploma Program (HDP)
  • BIC Ethiopia entrepreneur certificate
  • Certificate on the Ninja University business startup development program by JICA and MiNT
  1. Contact Details
  • Email: email:-afeworkbekele11@gmail.com
  • +251 91 497 7433
  • Fax:
  • O.B. 378
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  • 24 May
  • 2022

Mr: Demeke Kibru Anisa (MA)

 

Full Name:

Academic Rank:

Mr: Demeke Kibru Anisa (MA)

Lecturer

Level of education & Specialization: BA in Hospitality and Tourism Management

MA in Tourism Development and Management
College: Business and Economics
Department: Hospitality and Tourism Management
Professional experiences: 5 Year
Leadership experience Head Department of Hospitality and Tourism Management since December 2020
Research Interest
  1. Tourism and Hospitality Marketing
  2. Ecotourism and Wildlife Management
  3. Destination Development and Management
On-going researches
  1. Challenges of Adopting e-marketing in the Hospitality Industry of Ethiopia: The case from hotel industry in Jimma Zone
  2. The effect of service quality on customer satisfaction in Taxi service at Jimma Town
  3. Assessment of Handicraft sectors its link with the Tourist Market
List of Publications written properly (may be as APA citation style): ____________________________
Membership in any associations and related committee, councils, groups:
  1. Academic Council Members in Business and Economics College
  2. ___________________
Training and workshop participation and other performance certificates:
  1. ____________________
  2. ____________________
Contact Address:        P. O. Box:    378

       Office Tel.:    +251472115887   Mobile 0947161285

       E-mail Address: demekekibru@gmail.com / bestdemeke57@gmail.com

 

 

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  • 22 Mar
  • 2022

YAMLAKSIRA TSEGAYE BEKELE

 

 

Full name:

 

  

 

YAMLAKSIRA TSEGAYE BEKELE

 

 
Academic Rank: Lecturer
Level of education & Specialization: Masters of Tourism Development and  Management
College:

 

 Business and Economics
Department: Hospitality and Tourism Management
Professional experiences: 4 Years
Leadership experience  

  1. _____________________
  2. _____________________
  3. _____________________                 etc

 
Research Interest        1. Destination management and development

2.Tourism and hospitality Marketing

3. Environmental and Cultural tourism etc
On-going researches
  1. Practices of religious tourism at Adadi Mariam, south west Addis Ababa
  2. The impacts of destination image on tourist satisfaction and  loyalty at Jimma zone
  3. _____________________, etc

 
List of Publications written properly (may be as APA citation style):

 
  2. _________________
  3. __________________,   etc

 
Membership in any associations and related committee, councils, groups:

 
  1. ___________________
  2. ___________________
  3. __________________, etc
Training and workshop participation and other performance certificates:

 
  1. ____________________
  2. ____________________
  3. ____________________, etc
 

Contact Address:

·         P. O. Box:   

·         Office Tel.:   

·

E-mail Address:   

 

  

378

+251961373336

+251472115887

yamltseg@gmail.com
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  • 22 Mar
  • 2022

Abu Abdela Sahle

  

Full name

  

 

Abu Abdela Sahle

 
Academic Rank: Assistance Lecturer
Level of education & Specialization: BA in Hospitality and Tourism Management
College: Business and Economics
Department: Hospitality and Tourism Management
Professional experiences: –
Leadership experience Head Department of Hospitality and Tourism Management since December 2020
Research Interest
  1. Tourism and Hospitality Marketing
  2. Ecotourism and Wildlife Management
  3. Destination Development and Management
On-going researches
  1. ___________________
List of Publications written properly (may be as APA citation style):
  1. ___________________
Membership in any associations and related committee, councils, groups:
  1. ___________________
Training and workshop participation and other performance certificates:
  1. ___________________
  2. ___________________
Contact Address:        P. O. Box:     378

       Mobile 0928045172

       E-mail Address: Abuabdela302@gmail.com
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