Dr. Sukarn Sharma

Home > College of Business & Economics > Hospitality and Tourism Management > Dr. Sukarn Sharma
Dr. Sukarn Sharma

Dr.

Hospitality and Tourism Management

  1. Personal Information
  • Full name: Sukarn Sharma
  • Title: Dr.
  • Nationality: Indian
  • Academic Rank: Associate Professor
  • Department: Hotel and Tourism Management
  • College: Business and Economics
  • Website (if any)
  1. Professional experiences:
  • Worked with the Department of Tourism and Civil Aviation, Himachal Pradesh, from 2003 to 2009
  1. Leadership experience:
  1. Publications written properly (may be in APA citation style):
  • Sharma S. and Chowdhary N. (2012) “Leveraging Tourism: The Business of Timeshare”, South Asian Journal for Tourism & Heritage (Intl.) Vol. 5, No. 1, pp. 111-128
  • Sharma S. and Chowdhary N (2012) “A SWOT analysis of Timeshare Companies: India”, RBS Business Review Vol 1, No. 1 pp. 25-37
  • Sharma S., Chowdhary , Kaur J., Pandey D. (2012) “Should HPTDC restart its Timeshare scheme?” IMT Case Journal (IMTCJ) Vol. 3, No. 1, pp. 36-56
  • Sharma S. “Challenges and Opportunities of Timeshare in India (2013)”, International Journal of Hospitality and Tourism, (Intl.) Vol 3, No.1, pp.39-47
  • Chauhan S., Sharma S., Alene Y (2013) “Bridging the gap between producers and consumers of Himachali fruit wines”, ATNA Journal of Tourism Studies, (Intl.) Vol. 8 No. 9, pp. 33-42
  • Sharma S. and Chopra N. (2013) “Selection of eating joints: A tourist’s perspective” RBS Business Review Vol 2 No. 1, pp. 01-10
  • Sewnet Tesfaye, Sharma S., Sileshi Girma (2015): “An assessment of customer satisfaction with first-level hotels in Gondar: International outlook” JOHAR – Journal of Hospitality Application & Research, (Intl.) 10 Issue 2 pp. 01-14
  • Wudi A., Sharma S. (2018) “Determinants of Tourist Length of Stay in Debre Markos” A Journal of Hospitality – ATITHYA Vol. 4, Issue 2, pp. 18-22
  • Sharma S., Abebe L., Kelkay S., (2018) “Attractiveness of Gambella as a Tourist Destination: An Importance–Performance Analysis” KIMI Hospitality Research Journal 3, Issue 1, pp. 07-12
  • Kelkay S., Abunie Y., Sharma S. (2019) “Challenges of Sustainable Tourism Development in Jimma, Buno Bedele and Nekemte Town, Oromia Region, Ethiopia”  Journal of Environmental and Tourism Analyses, Vol. 7, Issue 1, pp. 15-26
  • Kelkay S., Teressa D., Wubie W., Sharma S. (2020) “Influences of Marketing Mix Elements on Ecotourism Clientele – Jimma Zone, Southwest Ethiopia”, Journal of Indonesian Tourism and Development studies, Vol. 8, No 3, pp. 190-198
  • Sharma, S. (2023). Towards Sustainable Solutions: Examining the Online Food Delivery Services Market in Chandigarh from a Customer Perspective. Journal of Law and Sustainable Development, 11(2), e705. https://doi.org/10.55908/sdgs.v11i2.705
  • Sharma, S. (2023). Unravelling the customer experience puzzle: Factors affecting satisfaction in three-star hotels. Corporate Governance and Organizational Behavior Review, 7(4), 30–40. https://doi.org/10.22495/cgobrv7i4p3
  • Sharma, S. (2024). Navigating the Roads of Corporate Strategy: An In-Depth Analysis of the Mobile Taxi Industry from the Customer’s Lens. Corporate & Business Strategy Review, 5(1), 99–107 https://doi.org/10.22495/cbsrv5i1art10
  • Kibru D. Biniyam A. Sharma S. (2025) Boosting Employee Job Satisfaction through Internal Marketing: A Study of Star Category Hotels in Jimma, European Journal of Tourism, Hospitality and Recreation (Accepted)
  • Enyew A., Kibru D., Asmare A., Abraham S., Sharma S. (2025)  The Moderating Effect of Organisational Culture on Accounting Information Systems and Organisational Performance Evidence from three and four Star Hotels in Ethiopia, International Journal of Management Studies (under review)
  • Kibru D., Sharma S. (2025) Unpacking the Influence of Organisational Culture on Employee Performance: Insights from Star-Rated Hotels in Jimma City, African Journal of Business and Research, (under review)
  • Kibru D. Tesfaye M., Sharma S. (2025) Evaluating the Role of Performance Management Practices in Driving Employee Performance in Addis Ababa’s Four-Star Hotels, Journal of Tourism, Sustainability and Well-being (under review)
  • Fikadu T., Kibru D., Biniyam A., Sharma S. (2025) The Impacts of E-Marketing on The Hotel Performance: The Case of Star-Rated Hotels in Addis Ababa City, Management-Journal of Contemporary Management Issues (Accepted)
  1. Research Interest:
  • Tourism Marketing, Sustainable Tourism, Ecotourism
  1. Ongoing research:

Factors affecting the organizational commitment: the case of selected four-star hotels in Addis Ababa

  1. Training and workshop participation and other performance certificates:

International Conferences/Seminars

  • 2011. Sharma S. and Chowdhary N. Paper presented. “Timeshare Scenario in India: A case study of Public Sector versus Private Sector” at Managing Change for Sustainable Development in The SAARC Region International Conference held on May 16-18, at Nepal Administrative Staff College, Kathmandu, Nepal.
  • 2012. Sharma P., Chauhan S. and Sharma S. Paper presented.“Eco Tourism and its Development in Tribal Regions of Himachal Pradesh” International Seminar on Tribal Development held on June 1-2, at Pacific Institute of Tribal Development, Udaipur, India.
  • 2012. Sharma S. and Chowdhary N. Paper accepted.“Timeshare: A Consumer Behaviour Approach” at 2nd International Conference on Contemporary Issues in Business Management held on July 4-6, at Pearl Continental/UCP Lahore, Pakistan.
  • 2013. Sharma P. and Sharma S. Paper presented “Customer Satisfaction: A Case Study of Selected Hotel Organisations of Himachal Pradesh”, International Conference on Challenges for Industrial Survival & Growth in Indian & Global Perspective held on February 22-23, 2013 at Pacific Institute of Business Studies, Udaipur, India

 National Conferences/Seminars

  • 2012. Participated in the Faculty Development Programme of two weeks, “SDP – Life Long Learning” under the aegis of AICTE at Rayat-Bahra Institute of Hotel Management, Mohali (Punjab), India from 14th to 26th May.
  • 2016. Bathla G., Sharma P., Puri C. and Sharma S. Paper presented “Role of Educational Institutes for promotion and development of tourism and hospitality industry” at 6th HOSTCON National conference on “Tourism for All: Augmenting curricular aspects of Tourism and Hospitality Education” held on 27th to 28th Feb at University Institute of Hotel and Tourism Management, Punjab University, Chandigarh, India.
  1. Contact Details
  • Email: sukarnsharma@gmail.com
  • +251946681210
  • Fax: __________________________
  • O.P. 378

Contact

Phone: .+251946681210

Email: sukarnsharma@gmail.com